“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail, and marketing to design and deliver fully immersive experiences,” said Scott Belsky, chief product officer, and executive vice president, Creative Cloud, Adobe. As brands look to compete and differentiate themselves, compelling interactive experiences enabled by 3D content, VR and AR will become more critical to the successes of these companies.Ġ1 – Adobe has acquired Allegorithmic and plans for 3D initiatives are in full bloom. A Future World of Mixed Realities-Why Adobe Acquired AllegorithmicĪdobe has acquired Allegorithmic’s Substance 3D design tools so they can add them to Adobe’s Creative Cloud tools, industry-leading imaging, video and motion graphics tools that empower creatives in the video game industry, VFX artists working in film, broadcast, architecture, marketing, and product design.Īdobe is well aware that in the near future we will live in a world where the real and the virtual blend into mixed reality immersive experiences. Terms of the acquisition were not disclosed.Īllegorithmic’s customers include some of the biggest names in design, including BMW, Ikea, Louis Vuitton, Gensler, and Foster + Partners. Adobe has snatched up a 3D software company, France-based Allegorithmic, makers of the popular Substance, an industry standard for 3D textures in a variety of industries, including gaming, architecture, and video post-production.

Adobe bought substance